Fabian began by recounting Odoo’s remarkable evolution. From humble beginnings with just one employee, Odoo now serves more than 16 million users, 170,000 customers, and partners with over 11,291 companies worldwide. Every month, 11,000 new clients join the Odoo ecosystem.

But Fabian stressed that growth did not happen by accident. Behind the success was a carefully crafted strategy. By sticking to a clear vision, resisting distractions, and learning from challenges, Odoo transformed from a small open-source initiative into one of the world’s most trusted ERP solutions.

1. Play the Long Game

Success in business is not a sprint. It is a marathon. Odoo grew step by step, making incremental improvements over the years. Compounding these small gains eventually created extraordinary results.

This principle is especially important for companies in fast-moving markets. Quick wins may bring short-term gains, but lasting transformation only comes with consistency and patience. Businesses that focus on long-term strategy are the ones that endure.

2. Focus, Focus, Focus

Strategy is as much about saying no as it is about saying yes. Fabian explained how Odoo resisted the temptation to chase every opportunity. Instead, the company concentrated on what mattered most, building depth instead of shallow breadth.

For business leaders, this is a reminder that distractions are costly. Clear priorities, discipline, and focus allow teams to channel energy into meaningful outcomes rather than spreading themselves too thin.

3. Keep Things Simple

Complexity slows execution. Odoo’s culture has always been about simplicity: fewer unnecessary processes, fewer endless meetings, and more action. This mindset made the company agile and highly customer-focused.

For organizations adopting ERP systems, this lesson is vital. Overcomplicated tools discourage adoption and create resistance. Simple, intuitive solutions drive efficiency and empower teams to get work done faster.

4. Be Different Where It Counts

Not every part of a business needs to be original. Fabian pointed out that the smartest companies innovate only where it matters. Odoo identified key areas where differentiation would bring competitive advantage and focused its energy there.

This strategic approach prevents wasted effort and ensures innovation actually drives impact. Leaders should ask: where does being different truly create value for customers, and where is it smarter to follow proven practices?

5. Hard Times Shape Success

Fabian shared one of his most personal reflections: challenges are not setbacks but stepping stones. Every obstacle Odoo faced became a foundation for future growth. Comfort does not create transformation — resilience does.

This principle resonates strongly with businesses in emerging markets. Economic shifts, regulatory changes, or global disruptions are inevitable. Companies that adapt and learn from hardship are the ones that thrive in the long run.