How AreenPack Cut Response Time And Boosted Sales With Techbot ERP
How AreenPack Cut Response Time And Boosted Sales With Techbot ERP
Digital tools help the team track raw materials, manage production tasks, and improve inventory and payroll operations.
Products Used
Techbot ERP – Odoo Manufacturing Modules:
- Production Planning
- Inventory Management
- CRM
- Payroll
- Job Card Tracking
- Procurement Planning
About Areenpack
Areenpack is a leading manufacturer of plastic and packaging materials in India. Known for its commitment to quality and timely delivery, Areenpack serves a wide variety of industries, from FMCG and retail to logistics and e-commerce.
The Challenge for Areenpack
Managing complex operations across manufacturing, sales, and inventory.
As Areenpack expanded its operations, it began facing challenges in managing production schedules, raw material procurement, and accurate forecasting. Their team struggled with disconnected spreadsheets, manual job card updates, and little visibility into how material requirements related to production and sales.
For instance, the procurement team had no reliable way to predict material requirements based on projected orders or production targets. Often, over- or under-stocking created inefficiencies and led to last-minute purchases or idle machines. Additionally, design components were difficult to track across different products, and managing bill of materials (BOMs) became time-consuming.
The HR and payroll team also faced delays with resource planning. Without a clear view of manpower assigned to each job, planning became reactive. Meanwhile, sales and inventory data lived in separate tools, which made it hard for management to track performance or get real-time insights.
Areenpack needed a solution that could help them bring their production, materials, sales, and manpower data together and help them operate with greater accuracy and speed.
How Techbot ERP Helps Areenpack
Centralized control over manufacturing, materials, and workforce.
With Techbot ERP, Areenpack moved its entire production and business management processes into one system. This helped their team track everything from material procurement to manpower allocation in real time.
The production planning module helps Areenpack break down job cards, assign machines and workers, and track job completion against deadlines. Teams can now define and reuse BOMs across different products, avoiding duplication and errors.
The material management system provides a clear view of current stock and future requirements. Based on sales forecasts and production schedules, the system helps procurement teams plan raw material purchases in advance. This has significantly reduced emergency buying and improved vendor coordination.
Sales and CRM teams now have access to customer history, inquiries, and order status — which helps them offer better service and follow-up. Techbot ERP also supports the payroll team by linking job cards with employee time and attendance, which has improved payroll accuracy and planning.
From Delays to Real-Time Decisions: How Techbot ERP Transformed Our Operations
👤 Shared by Renash Ali – Head of Business Development, AREENPACK
Before Techbot ERP:
Our sales team often lost valuable time. When meeting clients, they had to send requirements back to the office, return later to prepare quotations, and then follow up, causing delays, lost opportunities, and poor sales coordination.
After Techbot ERP:
We cut down those inefficiencies and gained total visibility into every sales activity, right from the field.
Client Testimonial – Real Impact, Real Words
See what Renash Ali has to say about Techbot ERP’s role in transforming AREENPACK.
▶️ Watch Now
Since implementing Techbot ERP:
- Material wastage has decreased by 20%
- Production planning time has been cut by 30%
- Procurement forecasting is now based on actual sales trends and future orders
- Job cards are updated live, giving the HR team a better handle on manpower allocation
- Sales and inventory teams now work with updated data, leading to quicker response times and better delivery planning
By organizing key areas like design management, BOMs, raw materials, production, and payroll under one system, Areenpack has improved day-to-day coordination and set a strong base for continued growth.
Book your free ERP consultation with Techbot and take the first step toward smarter business operations.
Why UAE Startups Are Adopting ERP Earlier Than Ever
Why UAE Startups Are Adopting ERP Earlier Than Ever
Moossa M. Alavi, Founder & CEO of Techbot ERP, highlights a strategic shift among UAE startups—from rapid scaling to an infrastructure-first approach. By adopting ERP early, founders ensure long-term sustainability, leveraging cloud-based solutions to enhance efficiency, compliance, and scalability, ultimately building resilient, data-driven businesses.
Over the past few years, there has been a powerful shift in the way UAE start-ups approach growth. While “scale fast” was once the dominant mindset, today’s most forward-thinking entrepreneurs are rewriting that narrative. They’re no longer treating infrastructure as a post-growth requirement—they’re building it in from day one. And at the center of this shift is the early adoption of Enterprise Resource Planning (ERP) systems.
Based on the observation new generation of start-ups is embracing ERP earlier than ever. This trend is not just a matter of operational efficiency—it’s a strategic pivot towards long-term sustainability, smarter decision-making, and scalable growth.
From Growth-First to Infrastructure-First
The traditional start-up trajectory focuses on growing fast and building systems later—often that leads to complexity, inefficiency, and costly growing pains. In fast-moving markets like Dubai and Abu Dhabi, this model can quickly fall apart when fragmented operations and siloed data begin to stifle agility.
However, the scenario has changed, now the founders are adopting infrastructure-first mindset. They have done their research well and understand that without a solid operational backbone, growth can collapse under its own weight. They believe that the right systems don’t slow you down—they enable scale, enhance transparency, and reduce risk. This is especially relevant in the UAE, where government regulations, VAT compliance, cross-border logistics, and regional expansion require strong, integrated systems from the outset.
ERP at the Start-up Stage: A Strategic Advantage
Earlier, ERP (Enterprise Resource Planning) used to be adopted by mature enterprises with large IT budgets and complex supply chains. But modern ERP systems—particularly cloud-based and modular solutions—are now accessible to even small, agile start-ups. And their benefits at the early stage are hard to ignore:
1. Real-time Data for Smarter Decisions
Start-up founders wear many hats and make countless decisions daily. With ERP, they gain a unified dashboard of their business—inventory, sales, finance, HR, and more—all in real time. This empowers founders to respond quickly to market demands, allocate resources efficiently, and spot potential issues before they escalate.
2. Operational Efficiency from Day One
ERP adoption reduces duplication, manual work, and siloed tools. Whether you’re managing procurement, invoicing, or payroll, ERP centralizes processes—saving time, reducing errors, and keeping teams focused on value creation.
3. Built-in Scalability
Perhaps the most critical benefit: ERP systems understand your business well. A system implemented during the seed or Series A stage can adapt to new geographies, product lines, and team sizes without the need for a painful overhaul down the road.
4. Regulatory Compliance and Governance
In a region like the UAE, where compliance standards are high and evolving, ERP provides built-in controls, audit trails, and standardized workflows—protecting young businesses from costly penalties and governance lapses.
Why UAE Start-ups Are Leading the Shift
The UAE’s entrepreneurial landscape is unique—fast-moving, well-funded, and increasingly global. With government support for innovation, free zones tailored to start-ups, and easy access to regional and international markets, founders are planning for global scalability from day one. As a result, they’re more aware of the need for solid systems and processes.
Moreover, today’s founders are more tech-savvy and data-driven than ever. They’re not just building apps or services; they’re building companies meant to last. This new generation of entrepreneurs is looking beyond vanity metrics. They want financial discipline, traceability, and strategic control—and ERP helps them get there faster.
Many start-ups are choosing ERP as a competitive differentiator. By building better systems early, they can provide more consistent customer experiences, streamline fulfillment, and build stronger partner relationships.
This system is gaining strong traction among start-ups in the UAE across various sectors including, airlines, insurance, banking, logistics, supercar rental, and manufacturing due to their ability to streamline operations, reduce manual workload, and support rapid scalability. The UAE’s digital-first ecosystem, along with the growing availability of affordable, cloud-based ERP solutions, makes early adoption both feasible and strategically advantageous for start-ups in these industries.
Choosing the Right ERP: Flexibility Is Key
In the current scenario, start-ups, select the ERP system based on more flexibility, affordability, and ease of integration. Cloud-based ERP platforms, especially those with modular options, allow founders to start small and add functionality as they grow—without heavy upfront investments.
It is essential for start-ups to focus on solutions that:
- Integrate easily with existing tools (e.g., CRMs, payment gateways, e-commerce platforms)
- Offer intuitive dashboards and user-friendly interfaces
- Provide robust local support and are tailored to regional compliance needs
- Ensure the ERP supports VAT compliant, local accounting standards, and UAE labor laws.
- Software that is easy to train the company employees
- Allow seamless scaling as the company grows
Earlier, ERP (Enterprise Resource Planning) used to be adopted by mature enterprises with large IT budgets and complex supply chains. But modern ERP systems—particularly cloud-based and modular solutions—are now accessible to even small, agile start-ups. And their benefits at the early stage are hard to ignore:
1. Real-time Data for Smarter Decisions
Start-up founders wear many hats and make countless decisions daily. With ERP, they gain a unified dashboard of their business—inventory, sales, finance, HR, and more—all in real time. This empowers founders to respond quickly to market demands, allocate resources efficiently, and spot potential issues before they escalate.
2. Operational Efficiency from Day One
ERP adoption reduces duplication, manual work, and siloed tools. Whether you’re managing procurement, invoicing, or payroll, ERP centralizes processes—saving time, reducing errors, and keeping teams focused on value creation.
3. Built-in Scalability
Perhaps the most critical benefit: ERP systems understand your business well. A system implemented during the seed or Series A stage can adapt to new geographies, product lines, and team sizes without the need for a painful overhaul down the road.
4. Regulatory Compliance and Governance
In a region like the UAE, where compliance standards are high and evolving, ERP provides built-in controls, audit trails, and standardized workflows—protecting young businesses from costly penalties and governance lapses.
A Smart Foundation for Smart Start-ups
The ERP conversation is no longer reserved for CFOs of large enterprises. It’s happening in accelerator programs, in pitch rooms, and in start-up board meetings across the UAE. Forward-looking investors are beginning to ask not just about product-market fit or growth metrics—but about operational readiness and scalability.
Start-ups that invest early in ERP are not just organizing their back office. They’re laying the groundwork for strategic agility, financial resilience, and long-term success.
Book your free ERP consultation with Techbot and take the first step toward smarter business operations.